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As the name
implies, multi-channel eCommerce offers customers multiple channels to select
from during their online shopping experience. Nevertheless, just because you use
multiple channels does not mean that those channels are connected to create an
integrated experience. If there is a disconnection between the channels,
retailers risk creating an experience vacuum for their users.
To stop
this, whatever retail management software you use will have to support the
different experiences of online shoppers and the channels they use. With this,
you can create consistent sales experiences across your multiple channels while
also ensuring that the data for product and order is consistent.
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