The Growth of Multichannel Marketing | SellerSpree

Visit Us: www.vendorelite.com Multichannel marketing is reaching customers through multiple communication channels including e-commerce websites, emails, social media, mobile apps, online marketplaces, etc. By implementing multichannel marketing, businesses can deliver seamless customer experience. Most multichannel marketers are aware of the effectiveness of multichannel marketing, but only around 75% of them have a proper multichannel strategy in place. The number of people who didn’t have a proper multichannel strategy shows that businesses need to adopt comprehensive approaches to fully understand the benefits of multichannel marketing. Businesses that implement multichannel marketing have significant benefits when compared to single-channel sellers. Majority of the modern customers visit over 3 channels to make their purchase decisions. Businesses use a multichannel strategy to meet customers across multiple platforms and sales channels, ex...